Looking to showcase your products in excellently curated, well run, and high-traffic farmers & makers markets?
We host year-round markets in and around central New Jersey, conveniently located less than 1.5 hours from both NYC and Philadelphia.
We accept applications on a rolling basis for all of our year round events.
All of our shopping experiences are geared towards connecting makers, food purveyors, farms and start-up businesses with engaged customers.
Join a Community
By joining the FRESH Markets community, you become part of a thriving network of more than 7,855 makers, food purveyors, farmers, and small business owners across New Jersey and beyond.
Incubate Your Idea
Our Pop-Up Markets provide a low-risk way to launch a new product or business concept. Connect with an enthusiastic audience and gain valuable feedback from engaged shoppers.
Build Your Customer Base
Our markets are more than a place to sell—they’re a platform to grow your brand and customer base. Small businesses across the region use our markets as a way to connect with loyal shoppers, gain exposure, and build lasting community relationships.
Grow Beyond Our Markets
Many of the businesses and makers in our markets have gone on to open brick-and-mortar stores and expand into larger operations. By supporting small businesses, our markets contribute to the growth and transformation of downtowns across New Jersey, providing a foundation where entrepreneurs can thrive.
Upcoming Markets
Check our our upcoming events and apply to start selling with us.
2025 Oceanport Spring Festival
Apr 26, 2025
Get ready for a day of local makers, delicious food, craft brews, and fun activities for the kids—all with the perfect spring vibes! 📅 April 26, 2025 (Rain date: May 3, 2025) More details coming s...
2025 HOLLAND RIDGE FARMS U Pick Tulip: Spring Spectacular
Apr 12, 2025 - Apr 27, 2025
Located in Cream Ridge, New Jersey, @hollandridgefarms is a remarkable 300+ acre flower farm situated just an hour away from Philadelphia and New York City. The HOLLAND RIDGE FARMS U Pick Tulip: Sp...
2025 Asbury FRESH Farmers & Makers Market
May 4, 2025 - Sep 28, 2025
Asbury Park's beloved farmers & makers market, a weekly favorite for both locals and tourists, returns for its 13th year in Downtown Asbury Park.
2025 Point Pleasant Beach FRESH Farmers & Makers Market
Jun 22, 2025 - Aug 31, 2025
Join us every Sunday in Point Pleasant Beach for the 2025 Farmers and Makers Market. Shop fresh, locally grown produce, unique handmade goods from your favorite local vendors, food trucks & more.
2025 Bell Works FRESH Farmers & Makers Market
Feb 19, 2025 - Nov 26, 2025
Join us every Wednesday at Bell Works for the 2025 Farmers and Makers Market. Shop fresh, locally grown produce and unique handmade goods from your favorite local vendors.
Explore Our Markets
We're much more than shopping, we're a community of local makers, farmers & food purveyors.
Frequently Asked Questions
Vendor space size and tent & table requirement will be sent to you prior to your market date.
If your setup requires additional space please contact team@asburyfresh.com to discuss your options.
If your setup requires additional space please contact team@asburyfresh.com to discuss your options.
We currently accept the following payment methods:
Credit Cards: All payments can be processed securely online using major credit cards via Stripe, our trusted payment processor.
Buy Now, Pay Later (Klarna): For orders exceeding $500, you have the option to use Klarna, allowing you to spread out payments conveniently.
ACH Payments: For long-term seasonal vendors, we offer ACH payment plans on a case-by-case basis.
Please note, we do not accept cash or checks or payments via Paypal/Venmo/etc.
We're happy to provide these flexible payment options and look forward to working with you!
If you're selling food at FRESH Markets, you will need to obtain specific permits from the local Board of Health. Each municipality has its own requirements and processes.
To make this easy for you, we've compiled all the necessary information in your vendor dashboard. Simply log in, navigate to the side menu, and click on "Board of Health". Here you'll find links to each municipality's requirements and procedures.
If you need any additional assistance, please don't hesitate to reach out!
Our vendor guidelines ensure a consistent and positive experience for vendors, attendees, and our team. While the guidelines are periodically updated, they generally cover essential topics to help vendors understand expectations clearly. Key areas include:
Cancellation and Refund Policies
- Clearly defined timelines and fees for cancellations, refunds, and date changes.
- Guidelines for handling cancellations within different timeframes.
- Specific procedures for requesting date changes, including applicable processing fees and required approvals.
Communication and Urgent Updates
- Instructions for urgent communication, especially regarding cancellations or changes within 24 hours of an event.
- Direct contact information (732-481-4691) for immediate assistance during event days.
Compliance Expectations
- Emphasis on the importance of adherence to these policies to maintain vendor eligibility for future events.
- We strongly encourage all vendors to review the guidelines thoroughly and regularly to stay informed about any changes.
- For detailed and up-to-date information, please refer to the complete guidelines here:
Your cooperation helps create a vibrant and successful market experience for everyone involved. If you have any questions or require further clarification, please reach out to our team directly.
For urgent questions or assistance within 24 hours of your scheduled event, text or call us at 732-481-4691.
We understand that unexpected situations can arise. However, significant effort goes into curating each market to ensure a balanced and vibrant experience for attendees and vendors alike. Due to this careful planning, we have a strict cancellation and date change policy.
All vendors must review and adhere to this policy. Please familiarize yourself thoroughly with the guidelines regarding timelines, associated fees, and required procedures for requesting date changes or cancellations.
For full details, please visit our Cancellation Policy.
If you have an urgent need to cancel or change your booking within 24 hours of the event, contact us directly at 732-481-4691 by text or call.
Keeping Board of Health details accurate is essential for smooth market operations and vendor compliance. Follow these straightforward steps to update your market's information efficiently:
Access the Market
- Navigate to My Markets in your dashboard.
- Select the market you wish to update (e.g., 2025 Holland Ridge Market).
Open Board of Health Section
- Scroll down and locate the Board of Health Information section.
- Click on the accordion selector to expand this section.
Edit Information
- Click the Edit Board of Health Information option.
- Update all necessary details clearly and accurately.
Save Your Changes
- After editing, always click Save to apply updates.
Verify Your Updates
- Confirm your changes are saved by reviewing the updated information on the dashboard.
- For additional verification, use the provided link to view the information on the public market page.
Important Notes
- Double-check all entered information carefully to prevent mistakes.
- Accurate and timely updates help avoid vendor confusion and ensure compliance.
Efficiency Tips
- Regularly review your market's Board of Health requirements to streamline updates.
- Maintain a clear checklist of frequent changes to simplify routine updates.
Our vendor application process focuses on curating a high-quality experience for attendees and vendors. Each year, we receive a significant number of applications—before we introduced the application fee, we often received more than 5,000 submissions per year. With the fee in place, submissions have become more manageable, allowing us to give each application the attention it deserves.
Our dedicated team carefully evaluates every application individually, often conducting multiple reviews per submission. Due to the volume of applications and the thoroughness of our review process, we've implemented a nominal application fee. This fee supports our team's efforts, helps streamline the process, and ensures applicants are committed to participating.
We welcome vendors who offer exceptional, high-quality products and consider themselves producers or makers. If you're passionate about your craft and take pride in creating something unique, you're likely a great fit for FRESH Markets.
Just as importantly, we look for vendors who bring positivity and friendliness to our markets, contributing to the welcoming atmosphere our community appreciates.
If this sounds like you, we'd love to hear from you! Submit your application, and we'll be excited to review your products and get to know more about you.
All of our events, including indoor and outdoor markets, take place rain or shine. Baring extreme circumstances, we do not offer refunds or rescheduling due to weather conditions or other unexpected natural occurrences.
For Vendors:
Please come prepared for potential rain during market hours. We recommend having protective coverings or a backup plan to safeguard your products and booth setup.
For Visitors:
Markets run as scheduled, regardless of weather conditions. We encourage visitors to check our social media channels for the latest updates on event conditions and any special announcements regarding weather.
Occasionally, special events or festivals may have an alternative rain date. Refer to event-specific information on our website or social media for details.
Yes, our markets are typically family-friendly and welcoming to pets—especially dogs! We encourage you to bring your furry friends along, provided they're well-behaved and comfortable in busy environments.
If you're unsure about bringing a specific pet (such as something exotic), feel free to send us a quick DM on Facebook or Instagram, and we'll gladly help clarify.
We look forward to seeing the whole family at our events!
Our markets frequently fill up quickly due to high demand. We strongly recommend applying early and promptly booking your space once your application is approved.
If a market you're interested in is sold out, we encourage you to join our waitlist. When cancellations occur, we carefully review the waitlist and select vendors based on market needs and product variety. Please keep in mind that while cancellations do happen, spaces remain limited.
To join the waitlist, drop us an email, and we'll reach out directly if a spot becomes available for your business.
We appreciate your patience and enthusiasm for participating in our markets!
Here are the steps for paying an order once it's approved by the Market Manager. Be sure to check out our support article on how to book market dates and submit an order for approval.
Steps to Complete Payment
1. Receive Approval Notification
- You'll receive an email and text message once your booking request is approved.
- Click the provided link to view your booking summary.
2. Review Booking Summary
- Verify all booking details for accuracy.
3. Request Changes (If Needed)
- If changes are necessary, click Request Change.
- Modify your booking dates or selections.
- Submit your changes for re-approval.
4. Proceed to Payment
- If your booking is correct, click Pay My Invoice.
5. Enter Payment Details
- You will be redirected to a secure payment page.
- Enter your credit card information accurately.
6. Complete the Payment
- Click Pay Now.
- Wait for the payment confirmation.
7. Confirm Booking Completion
- Once processed, return to your booking summary.
- Ensure the booking status displays Paid.
- Confirm your booking appears on the calendar with your name listed as a vendor.
Important Notes
- Double-check your payment and booking information to prevent errors.
- Keep your payment method ready for quick processing.
Efficiency Tips
- Carefully review your order initially to minimize changes.
- Store your payment details securely for easier transactions in the future.
Here is the process for approved vendors to book market dates using the shopping cart feature. Looking to pay for your order once your booking has been approved? Check out this support article.
1. Confirm Eligibility
- Log in to your vendor account.
- Verify your approval status for the current market year.
- If your application is expired or not yet approved, complete the application process first.
2. Access the Booking Page
- Navigate to your dashboard.
- Select the Book Dates option or choose directly from individual market listings.
3. Select Your Market
- Choose the market or festival you wish to attend.
- Click Book Dates next to the selected event.
4. Choose Your Booking Option
- For single-day events, click Add Now to add it directly to your shopping cart.
- For seasonal events, select Register Now to book all dates in the market season.
5. Review Terms and Conditions
- Carefully read and agree to the Terms and Conditions provided.
- Acknowledge that submission is a booking request pending market manager approval.
6. Submit Your Booking Request
- Click Request to Book to submit your dates for approval.
7. Await Confirmation
- Check your email for booking confirmation and approval status.
- The Market Manager reviews each request to ensure vendor diversity and market balance.
8. Complete Payment
- After your booking is approved, you'll receive payment instructions via email and text message.
- Follow these instructions promptly to finalize your booking.
Important Reminders
- Ensure your vendor profile and product listings are up-to-date.
- Booking requests may be declined if similar vendor types are already booked for specific market dates.
Tips for Efficient Booking
- Book early to secure your preferred dates.
- Regularly check your approval status and market notifications to streamline the booking process.
Market Dashboard Management Guide
Effectively managing your Market Dashboard helps keep your markets organized, vendors informed, and operations smooth. Below are the key tasks you'll regularly perform within the dashboard:
Accessing the Market Dashboard
- Navigate to the "My Markets" tab and select your specific market (e.g., "Asbury Fresh 2025").
Reviewing Market Metrics
Regularly check:
- Market publication status
- Occupancy rates
- Total bookings and revenues
- Market location details
Editing Your Market Profile
You can easily update important market details, including:
- Vendor name and description
- Location and maximum vendor capacity
- Display order on the public market page
Always remember to save your changes.
Managing Pricing
Update pricing categories and rates directly:
- Food purveyor and artisan pricing
- Drop-in, monthly, and seasonal options
Organize the display order clearly:
- Drop-ins
- Monthly
- Seasonal
Managing Market Dates
Stay updated on occupancy and revenue per date, and edit dates as necessary. You can also easily add new market dates or batch-add recurring events.
Viewing and Managing Bookings
Quickly view vendor bookings and manage them as needed:
Export vendor data to CSV
- Send notifications directly from the dashboard
- Cancel bookings if required
Editing Loading Emails
Customize and send loading emails to vendors. Always preview or test emails to ensure accuracy before sending.
Updating Board of Health Information
Maintain accurate, current Board of Health requirements visible to vendors. Always verify any changes publicly after saving.
Sending Notifications
Communicate market updates directly to vendors using the dashboard’s email feature. Tailor messages clearly to ensure smooth communication.
Important Reminders
- Always save changes before leaving any page.
- Regularly verify public-facing details for accuracy.
- Test communications before sending to vendors to ensure clarity.
Efficiency Tips
- Regular reviews of your market metrics help proactively manage occupancy.
- Utilize batch actions for frequent tasks like adding market dates.
- Regularly update Board of Health information to avoid confusion.
For further guidance, refer to our detailed video walkthrough.
Interested in joining FRESH Markets? We've made the vendor registration and application process simple and straightforward. Follow this guide to get started quickly and effortlessly.
Getting Started
Begin your journey by visiting our websites at asburyfresh.com or bellworksfresh.com and clicking on the "Apply Now" or "Apply to Sell" button. The application process is designed to be straightforward, whether you're selling with us for the first time or returning for another season.
Creating Your Vendor Profile
If you're new to FRESH Markets, you'll first create a vendor account by filling out basic information. If you're returning, simply log in with your existing credentials. Be sure to include any social media profiles you have, as this helps strengthen your application.
Completing Your Application
In the application, you'll select your vendor type—such as Food Purveyor, Artisan, or Farmer—and list the products you plan to sell. Next, choose the markets and selling frequency that best fit your schedule and business goals. We also ask for some additional details, like how you found us and other venues where you currently sell. This helps us better understand your business and ensures a great fit.
Policies and Staying Connected
Make sure to review our vendor guidelines and cancellation policies carefully. You’ll also have the option to opt-in for text and email notifications, which we'll use to communicate with you.
Submission and Next Steps
Once you've reviewed your application details and are satisfied everything is accurate, you'll submit your application by paying a small application fee. After submission, your application status will be updated to "Pending."
You'll typically receive a notification regarding your application status within two weeks, so be sure to check your email regularly.
Tips for a Smooth Process
- Have all necessary documents and information ready before starting.
- Keep your social media accounts professional and active.
- Regularly check your email and text messages for updates.
Here are the steps for editing a vendor’s profile, roles, and payment rates in the Vendor Dashboard.
Step 1: Access Vendor Account
- Navigate to Vendor Account in your Market Manager Dashboard.
Step 2: Edit Vendor Profile
- Click on Edit Profile.
Step 3: Review Warning Section
- Carefully review the 'Danger Zone' warnings to understand potential impacts.
Step 4: Update Payment Rate
- Adjust the vendor's payment rate based on their category.
Step 5: Change Vendor Category
- Update the vendor category (e.g., artisan to food purveyor).
- Click Save.
Step 6: Verify Changes
- Confirm the vendor category update on the profile.
Cautionary Notes
- Double-check changes in the Warning Section to avoid unintended effects.
- Ensure role and payment adjustments align with company policy.
Testimonials
Our vendor community is at the heart of everything we do.
Not only do I love selling with
FRESH Markets, but the staff are the most kind and supportive people I have worked with in the market industry!
Betsy
Benchmark Breads
I love working with Asbury Fresh.
There are so many great markets to participate in and the descriptions and instructions are always very clear. And the staff is always friendly and a pleasure to work with!
Frank
Frank’s Market & Refillery
FRESH markets provided us an opportunity
to meet the amazing members of the community to make meaningful connections. As a small, women owned college planning business we loved the opportunity to showcase who we are and share what we do with the wide range of diverse customers FRESH markets attracts. The whole FRESH markets team was so kind and welcoming.
Rebecca
Pelman and Stone College Consultants
We love the community that comes
along with working with FRESH Markets. We could not asking for a more supportive group of vendors and market managers.
Lindsey
AU Honey